Sparts Marketing Blography

Where Good Ideas Come to Play

Tuesday, January 09, 2007

"The post-game show is brought to you by...Christ, I can't find it...the hell with it!"

By Kurt Hunzeker (with some copy points provided by the movie Major League)

It is amazing to find out firsthand how many baseball purists are out there in the world, and how many of them are in decision-making positions within prospective sponsors' companies.

"I'm hung over, my knees are killin' me and if you're going to pull this shit at least you could've said you were from the Yankees."

For the life of me, I cannot remember ever seeing a Memorandum of Understanding stating that the bullpen car should be buried in time capsule forever. I am actively seeking a presenting sponsor of this long-lost baseball icon and no one seems to be interested in placing their brand on it. Hopefully a forward-thinking soul will gravitate to the idea soon....

"I thought you said we didn't have any high priced talent."

Here's a brief glimpse at what else you may see at South Coast League games this summer:

1) Field managers in suits, a la Tom Landry and Pat Riley...potential sponsors include K&G, Men's Warehouse and Macy's

2) Corporate-branded bases and on-deck circles...think Chick-fil-A's cow-patterns on every on-deck circle...or maybe an image of one of Waffle House's famed waffles

3) Corporate patches on uniforms...a Head On sticker could be applied directly to the forehead of all of our helmets

4) High School Prom Night at the Ballpark - tuxedos, dresses, big hair...potential sponsors include After Hours Formalwear, 1-800-Flowers and Jostens.

5) "Hats For Bats" - bring in used sporting equipment and receive a team cap...a perfect fit for Play It Again Sports

2 Comments:

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