Sparts Marketing Blography

Where Good Ideas Come to Play

Monday, November 13, 2006

"And if you vote for me, it will be summer all year round."

Ughhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh!

My dream of the Boise Ligers will not see the light of day as the Artists Formerly Known As the Boise Hawks remained the Boise Hawks in a somewhat odd move.

While repeatedly insisting that one of the main reasons for a brand overhaul was because the team did not own the "Hawks" moniker, Hawks' executives ultimately decided to keep the name and only revamp the logo package...without giving any explanation as to why "Hawks" remained.

Regardless of what I would have loved the name to be, I am more shocked that the Boise Hawks are still the Boise Hawks.

And please, someone please end the trend of beveled wordmarks. The Washington Nationals' version was done right...trying to replicate that with cursive wordmarks just isn't working.